Yes, brand is a Scrabble word!

Verb

1. Burn with a branding iron to indicate ownership; of animals

2. To accuse or condemn or openly or formally or brand as disgraceful

3. Mark with a brand or trademark

4. Mark or expose as infamous

Noun

1. A name given to a product or service

2. A recognizable kind

3. Identification mark on skin, made by burning

4. A piece of wood that has been burned or is burning

5. A symbol of disgrace or infamy

6. A cutting or thrusting weapon that has a long metal blade and a hilt with a hand guard