Yes, charms is a Scrabble word!

Verb

1. Attract; cause to be enamored

2. Control by magic spells, as by practicing witchcraft

3. Protect through supernatural powers or charms

4. Induce into action by using one's charm

Noun

1. Attractiveness that interests or pleases or stimulates

2. A verbal formula believed to have magical force

3. Something believed to bring good luck

4. (physics) one of the six flavors of quark