Yes, hypes is a Scrabble word!
...and is worth 13 points in Scrabble, and 12 points in Words with Friends
hypes
Verb
1. Publicize in an exaggerated and often misleading manner
Noun
1. Blatant or sensational promotion
What Scrabble words can I make with the letters in hypes?
4 Letter Words
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3 Letter Words
2 Letter Words